What’s in a Name? On the Utility of Naming Periods of Time

As I work on research, thinking and writing about the historical age taking shape around us, I’ve developed the term ‘Metamodern” to identify our new Now as something historically unique. I didn’t invent this name; its use can be traced to the 1970s but has been popularized since publication of a seminal 2010 article, “Notes on Metamodernism,” by Dutch cultural theorists Timothy Vermeulen and Robin van den Akker. All that to say, ‘metamodern/metamodernism’ has become a thing, a term of art, a new name for our unfolding present time period, coined to help us interrogate and grasp what’s happening around us.

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